Family Friday



In honor of Family Friday, we’d like to take a moment and reintroduce two of our powerhouse women, the owners and heart of Two P’s & Calli’s, Pam Couch and Calli Swindle. Two P’s & Calli’s actually began out only as Two P’s when Pam and her business partner opened their 400 square foot shop in 1994. Pam has over 23 years of experience and when Calli was 18 years old, she began working full time at the boutique and eventually, they combined their names to create the San Marcos boutique you know and love.

Every business starts with a dream and Pam’s dream consisted of connecting with, supporting and encouraging women. The apple doesn’t fall far from the tree and being on board full time since high school, Calli shares those same dreams. If you ask, Pam and Calli will tell you one of the most rewarding parts of being a boutique owner is getting to build relationships with customers and their amazing team members. Pam and Calli do an outstanding job building a positive and loving team while also preparing their stylists for their future endeavors, many of whom have gone on to pursue their own careers and open their own boutiques!

Being a boutique owner is about so much more than fashion. They thrive on making women feel strong, important, confident and beautiful. “As we are blessed, we want to bless others,” Pam says. Pam and Calli give back to individuals, families and foundations as often as they can. Owning such a special boutique gives us the opportunity to not only encourage women more, but to teach others how to be kind and encouraging to each other while also working with our own family.

As styles are ever changing, Pam and Calli attend markets and fashion shows to keep up with the evolving trends! Calli’s must-have item in her closet is a perfect pair of fitting premium denim because you can dress them up for a night out or dress them down. Pam loves anything in black from Michael Stars, as she loves the versatility to make it dressy with heels and accessories or go out casual.

A new transition for the boutique is the beginning of selling online, as online shopping has become so popular. However, their hope is that you’ll keep the boutique experience alive and continue to come in and have a blast with our fashion consultants because the boutique experience and connecting with their customers is what they’re all about!

We hope you loved learning a little bit more about the brains and the beauties behind Two P’s & Calli’s and we hope you’ll come by and see us for a chance to get to know our team!